"WE DO NOT STRIVE TO BE THE BIGGEST, BUT TO BE THE BEST."
Erika Tanner
OUR VISION
At Tanner SA, we are redefining the standard for the Swiss beauty market. We are the trusted partner for brands that strive for perfection.
Our vision is to act as a leading distributor for premium beauty and fragrances, bridging the gap between global icons and the discerning Swiss specialist trade. In doing so, we rely on Swiss precision, integrity, and an uncompromising passion for aesthetics.
.png)
Our Mission
Tanner SA is committed to acting as a precise link between exclusive global beauty brands and the discerning Swiss market.
We focus on the sustainable establishment and strategic management of niche brands. Through in-depth market knowledge, first-class logistics, and partnership-based values, we create long-term success and genuine added value for our partners and customers.
OUR VALUES
Tanner SA stands for a corporate culture based on trust, precision, and first-class Swiss quality. We combine tradition with modern entrepreneurship.
INTEGRITY
Honesty and transparency are the cornerstones of our actions. We cultivate long-term partnerships through reliability and ethical awareness.
SWISS RELIABILITY
We stand for precision in logistics and brand management. This typically Swiss virtue guarantees the success of our partners in the local market.
PASSION FOR QUALITY
Only the best is good enough. Our passion is for exclusive products, which we position with the greatest care in the Swiss beauty segment.
EXPERTISE & SERVICES
Tanner SA offers comprehensive solutions for prestigious brands looking to grow in the Swiss market. Our expertise ranges from strategic planning to operational excellence.
Market Analysis
Deep insights into local trends and consumer behavior for the optimal positioning of your brand.
Branding
Tailor-made brand strategies that preserve the identity of your products and make them tangible for Swiss customers.
Logistics
First-class supply chain solutions and warehousing according to the highest standards of precision and reliability.
Distribution
Exclusive access to the most important retail partners, from department stores to niche boutiques.
OUR VISION FOR THE FUTURE
We look resolutely ahead: Tanner SA combines established Swiss tradition with the innovations of tomorrow to sustainably shape the beauty landscape.
Digital Excellence
Through the targeted use of modern data analytics and digital sales tools, we optimize the market launch of our partner brands and create measurable success.
Focus on Sustainability
We are increasingly focusing on ecologically responsible brands and climate-friendly logistics solutions to fulfill our responsibility to the environment and future generations.
Portfolio Expansion
Our goal is to continuously expand our curated selection of niche and premium labels and to solidify Tanner SA as the primary point of contact for exclusive beauty in Switzerland.
Distribution Channels
Tanner SA acts as a strategic hub in the Swiss market. We connect exclusive brands with the most renowned points of sale in the country through a finely tuned distribution network.
Department Stores
Strategic partnerships with leading Swiss luxury department stores.
Boutiques
Curated lifestyle and fashion boutiques for maximum brand presence.
Perfumeries
An exclusive network of niche and specialist perfumeries in prime locations.
E-Commerce
Digital partnerships with leading premium online platforms.
E-COMMERCE
Our presence extends across all of Switzerland, where we place the highest value on the qualitative selection of our partners in order to maintain the premium image of our brands.